Photography, creative direction and set design : POKE studio
Ljubljana, January 2018
The challange was to create a series of photos for the promotion of Misfress and channel her essence into a visual story. Who is Misfress? Hiding behind the name is Maja Filipič, an interior deigner, stylist and lifestyle blogger from Slovenia. Her blog is about interior design, product design, fashion, music and much more.
Misfress as a brand is feminine, minimalistic, fun and at the same time a bit edgy and bold. We portrayed her professional side but at the same time, we didn't want to lose her playfulness and free spirited attitude.
We decided to work with three main themes that we called:
1. »the Misfress mood« - fun and positive, like Maja is;
2. »Misfress lyfestyle« – to promote her lyfestyle blog, where instagram plays a major role;
3. »Misfress profession« – to promote her profession as an interior designer and stylist.
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